In 2008, Duncan Watts published a paper that proved that it wasn’t actually a small, powerful group of influencers in that encouraged massive change. The masses basically adopted something when they collectively wanted it. While this is unfortunate for Gladwell, it leads us to this reminder that networks themselves have a preference, and they collectively filter and promote. In the infancy of the net, it was predicted that one day we would have a great collective discourse that would drive change. Sadly, this never happened, the networks propensity to act as a hive mind leaves us more polarized than curious. So given the limits of our own networks it becomes important to work across many desperate networks. When we think about how networks filter for content, we’ll do better spending time where there’s a large amount of anonymity and the community acts as a meritocracy.

Luck & the Network | C-Notes

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