For the readings of the week for October 11th to 25th, I decided to try something different. Using a service called bubbl.us, I laid out the articles and my thoughts on them into a mindmap, instead of the usual list. Let me know what you think about this - if you like it, hate it, etc. Here’s a list of the articles for those of you who absolutely hate it or want to read the articles before looking at the mindmap.

UPDATE: CNJ told me the mindmap was cumbersome. Which isn’t surprising. So I’ve updated the links list and basically transcribed the mindmap into the link list below.

  • San Diego Zoo’s New Exhibition: Innovation by Jessie Scanlon
    San Diego Zoo and Jump associates came together for a project in which Jump helped design a way to stay current, relevant, continue interest and growth for the zoo. 
    • Using design to solve the problem:
      • Asking the right question: part of asking the right question is framing the problem correctly. You have to give a team a good amount of area to explore, but not too much. It’s a huge part of the design process but feels a little like a “dirty secret” of design.
        • How much research is there in this area?
        • Thinking processes that go into this aren’t well documented - we usually just start projects with a brief.
        • If we do consider the question, it’s done by a senior, experienced designer using their “intuition” about a question (in my humble experience).
        • Notes:
          • Projects go badly when the question isn’t right.
          • Iterating on design project designs: editing, changing, adapting questions as you’re engaged with a project.
    • “Corporate psychoanalysis”
      • Basically this is competitive analysis
      • They transcribed their analysis into a visual representation - a 2x2 matrix.
        • Visual layouts like these help us “see” better -
          • What are the patterns?
          • Where are the gaps?
      • In my work, I call this an “audit.” When I work with a new client I spend the first week or so examining everything I can so I can understand the organization more deeply. In some cases, this changes my idea of what the question should be. I make sure the question I’m solving has the biggest potential for impact - or in other words, I’m solving the most pressing problem.
  • A Problem-Solver’s Guide to Copycatting by Dan & Chip Heath
    • An article about problem solving in general.
    • Focused around synthesis: connecting together two or more unrelated ideas.
      • Where to look for synthesis?
        • Pattern-matching: who else might have to deal with a similar set of problem constraints?
          • To do this well we need an awareness of the world around us.
      • Getting out of our own heads: we can’t assume we know everything, we have to be open to new ideas.
      • Biomimcry is the zoo’s unique take on this. 
        • Zoologists can help pattern-match to your field.
  • Face-to-Face Socializing Starts With a Mobile Post by Jenna Wortham
    • Foursquare
      • location-based: broadcast your location to friends.
      • game mechanics: changing behavior, mayorships, and helping businesses build customer loyalty.
      • social: “This feels normal” for the younger generation. We can user this tool both for connecting with businesses and new people, as well as our friends.
  • Forecast for Microsoft: Partly Cloudy by Ashlee Vance
    • What happened to Microsoft? They’re not in the spotlight any more
      • “They are trapped in their own psychosis that the world has to revolve around Windows on the PC,” says Marc Benioff, the CEO of Salesforce.com, … “Until they stop doing that, they will drag their company into the gutter.”
      • Lots of R&D going on within Microsoft right now - they’re trying to figure out what their long-term bets should be
        • cloud computing
        • mobile
        • “I want us to invent everything that’s important on the planet.” - Steve Balmer
      • Bureaucracy and slow business development
        • Good ideas getting sucked down
        • Lack of empathic design: the xbox was so successful because it was created by gamers for gamers (just one of the ways to achieve empathic design)
    • Changing landscape of tech: it’s not about corporations anymore, it’s about consumers
      • Apple and Google driving sales to corporations through consumer demand
      • Empathic design/human centered design is becoming ever more important in this industry (it’s no longer just about features)
      • Mindset between Apple tablet versus Microsoft “trying to do too much” with Vista - see Doug’s post
  • Training to Cimb an Everest of Digital Data by Ashlee Vance
    • Education
      • How much do we teach for industry?
      • If we don’t teach for industry, where do students acquire these skills? How do universities make sure graduates acquire these skills?
      • What is the relationship of education and industry?
      • Not an easy question to answer…
        • How do we prepare students for the future?
        • What is the role of universities in the larger “ecosystem”?
          • country: wealth, quality of life
          • economy: market, growth (innovation and technical competence)
      • Making sure our education and teachings stay current
        • Effort of the teaching population:
          • tenured teaching
          • “getting comfortable”
          • continued exposure to academic and non-academic breakthroughs & happenings
    • Data
      • In the past CS didn’t have to deal with this sheer quantity of data… but now there are massive amounts of data to be processed
        • New computers and networked computers can process lots of data
        • Google and other web services are generating tons and tons of data
  • Be lucky - it’s an easy skill to learn by Richard Wiseman
    • This is all about seeing the world around you as it really is
    • Being open to new experiences
      • You never know where you’re going to end up till you’ve been there.
  • An Epidemic of Fear: How Panicked Parents Skipping Shots Endangers Us All by Amy Wallace
    • Pattern-Matching: processing our patterns well; correlation does not equal causation.
    • A larger question about rationality, methodical thinking, understanding science and statistics
      • How can we help well-meaning people understand situations when they’re upset? 
        • Not having a reason for what is happening is hard
        • Feeling like no one is listening
  • Self-Destructive Behavior in Cells May Hold Key to a Longer Life by Carl Zimmer
    • Proteasomes and lysosomes suck up and destroy old cells, turning over the resources to build new things
      • proteasome
        • keeping control over the levels of proteins available to a cell
      • lysosomes
        • energy storage
        • continue cell building even if you’re not getting enough resources (dealing with famines)
    • This is called “autophagy”
      • It helps to keep cells in working order
        • finding and destroying destructive/mutated cells
        • preventing diseases such as cancer, Alzheimers, etc.
      • As we get older autophagy begins to slow
        • We get more diseases
        • “We’re very excited because this network of genes may apply to a number of diseases.” - Dr. Andrea Ballabio

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