Graduate designer Nadia Troeman has created a branding system for her school, Central Saint Martins College of Art and Design. Each student fills out a questionnaire inquiring over their own personal cultures, to create their own personal logo (on the right). These individual logos are compiled together for each class, and each class compiles together to make the overall university logo. (via)
‘Narrative Identities’ raises the question of identity, specifically cultural identity, in a world of increasing globalization where people and cultures are converging more than ever before. The question ‘who are you?’ is becoming increasingly difficult for some people to answer. Cultures are meeting, morphing and exchanging. The idea of a fixed identity is becoming redundant. We have to be able to play with representations in order to show a more accurate picture of who we are culturally. My project illustrates a variety of cultural references and challenges our interpretation and understanding of what these references mean to us today.
