Most of the profits from LemonAid and its sister product, ChariTea, are to be used for social purposes. The packaging was designed by Blidholm Vagnemark Design, who say:
Lemonaid is intended to be primarily served in bars, where it can be used either as a mixer or on its own. Both drinks are packaged similarly in a classic standard bottle that BVD selected, as it feels good in the hand and looks authentic rather than over-designed. Labels are avoided by having the graphics silkscreen printed directly onto the bottles, allowing a more integrated design.
(via)
